Which social media channels should I start with?
With well over a hundred social media channels, it’s best to focus on the top 4 and save the rest for another day perhaps!
Facebook is the biggest social network on the Web, both in terms of name recognition and the total number of users. With more than 1.55 billion active users, Facebook is a great medium for connecting people from all over the world with your business. And Facebook is not only the biggest network, but it's arguably the most versatile one. In the 12 years since it launched, Facebook grew from a simple website where college students could keep in touch, into a multifaceted Web and mobile social platform where anyone can connect with not just their friends and family, but also with celebrities, organizations, businesses and more.
Considering that Facebook has a wealth of options for any type of organisation, it's a great starting point for your business, regardless of your industry. You can use it to share photos, videos, important company updates and more. Additionally, Facebook can be more low-maintenance than other social networks — whether you post several updates a day or only a few a week won't make much of a difference in terms of what your followers will think of you.
Twitter is a 140 character microblogging website with over 500 million registered users. Twitter is a powerful tool to engage with an existing or potential customer base and to improve your website’s SEO (Search Engine Optimisation). All businesses or services that already have online content elsewhere will benefit from being on Twitter. However, many businesses fail at Twitter because they simply broadcast messages that are self-serving. To be successful, you must offer content and posts of genuine interest and use to your clients and prospects instead of just submitting promotional posts all the time.
LinkedIn is the businessperson’s Facebook, in which you can connect with colleagues, business partners, clients and suppliers as an individual and as a company. With over 200 million users worldwide, LinkedIn is a great way to network with existing and potential clients, especially within the site’s discussion forums, LinkedIn groups.
Although LinkedIn allows companies to have their own profile on the network, most users prefer connecting and following individuals on the site rather than organisations. LinkedIn is great for B2B businesses and also for consolidating your companies’ address book online.
LinkedIn poses a series of challenges for its users (e.g. do you connect with competitors? And do you allow staff to communicate with your clients through the network?), but the benefits of being on it far outweigh the cons. It is particularly useful in helping individuals burnish their online profile through recommendations and endorsements, and is popular among those in professional services such as law and marketing.
4. You Tube
The most popular search engine after Google (and owned by Google). Would you rather read an article about why you should have a Will and not die intestate, or would you rather hear a 60 second video explanation. I thought so! The cost of making video for websites has tumbled in recent years. Also Google loves video content so videos will boost your SEO as well as making you more approachable to clients and prospects.
Operating multiple social media channels does not necessarily means that you increase the workload each time one is added. Social media management products are available to schedule and co-ordinate postings. At Sixth SenseMarketing we undertake this role for a number of our clients and would be happy to discuss how it could work for your business. Email Nick Shrimpton for further details.