Time poor, ideas rich. Does that sound like you?
I met a contact last week to catch up on all things ranging from holiday plans to how our kids were getting along. This person is a successful business owner having turned his back on the corporate world a dozen or so years ago. The year just gone has been one of his most successful. In many ways that doesn't surprise me. Why? Well it's remarkably simple. He does exactly what he says he is going to do, and for how much he says it will cost. And he does it over and over and over again, year after year. Not only that but there's never a hint that perhaps I might be 'chancing my arm' over a deadline, no sense of mumbling under his breath. If I think carefully there might have been one thing that didn't quite go to plan, but it was handled so swiftly I cannot now recall what it was.
The business is design and print. If I were looking for such a supplier, due diligence would lead me to find a website coming up for two years out of date and social media channels set up in a flurry of excitement, left to wither and then rot. The director is aware of this situation but is so busy and committed to delivering promises to existing customers that he can't take that step back and see how to develop the business further.
Returning from the bar, we started talking about his ideas for growth. Clearly it was a subject he gave considerable thought to, and as the thoughts came out one by one, that sense of being able to conquer all came over both of us. He'd found a sounding board to bounce his ideas off and a strategy and implemetation resource to possibly bring things to life and put some of his ideas into action. Watch this space.
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