We bring the expertise from the corporate marketing world within reach of Directors and owner-managers. Just because your business isn’t the biggest, shouldn’t mean access is denied to the best possible marketing. We have worked in demanding corporate environments, and we are confident that our levels of commitment and expertise will at least match your expectations.
Marketing is a tricky discipline for business people outside of its sphere to fully understand. Business owners may have tried things in the past and been left feeling underwhelmed. We help cut through the ‘marketing fog’ and recommend a strategy and approach that is right for your business and the needs of your clients/customers.
The essence of what we do is ask the questions that help us to understand your business, its products/services and why customers should be motivated to buy from you, or refer people to you. Our skills are communicating effectively the benefits of what you provide to the different segments of market who are looking to buy.
We will take the lead on providing you with a marketing strategy and implementation plan. We will hope you will retain us to see things through, but some clients have employed marketing staff and this is not always necessary. Where we are retained, we will be responsible for co-ordination and delivery of the plan and, of course, the results. We are your company’s Marketing Director and team.
Every element of the plan will be coordinated by us. No every element may be delivered by us. For specific areas of marketing expertise, we have a trusted network of associates. This is for video, design & print, high level SEO and Google Adwords etc. The key point is that the quality of service is underwritten by us, and client’s often don’t know the difference in any event.
A relationship based on trust and results.
We prefer to have the minimal of formal working arrangements with clients. You will know before six months is up if the relationship is working/adding value, as will we. We do ask for a minimum of three months before judgements start to get passed. We request invoices are settled promptly after 30 days and while there is no notice period per se, that 30 days is probably a fair courtesy.
A relationship that works well is where there is more in common than just the work we do together. One of the motivations for exiting the corporate world was the shallowness of working relationships. A business meeting at 4:30 pm for an hour, followed by a catch-up generally over a drink afterwards is a good way of summing up our approach. If you can relate to that and are growing your business – let’s talk.