Achieving more of what business owners want to be successful  
Marketing Specialists of the Year 2019 - Hampshire. (SME News) 
 

Latest marketing news and insight 

 
Saturday 22 June 2019 
 
The Twilight Runway Challenge held at TAG Farnborough Airport, raising funds for Community Matters Partnership Project (CMPP). Helping youth aspiration in Farnborough/Rushmoor.  
 
10 things you can do today, for free, to improve the marketing of your business. 
 
1. Does your website have a padlock symbol next to the site address? If not, your site does not have a security certificate and Google may penalise it in the results. Now is the time to arrange the simple installation of a security certificate which your internet service provider can do for you. Expect to pay in the region of £50-£100. 
 
I keep coming across business owners striving for improvement in their marketing return on investment. This can be hard to prove admittedly. 
 
However, when the investment needed is £0 and the audience size is comparable to business and consumer magazines, then does ROI really matter if the decision is no-brainer in the first place? 
 
Mind your head on the low hanging fruit, as you come in and find the tricks that business owners are consistently missing out on.  
 
The challenges faced by the high street are almost daily news with stories of declining footfall, store closures or businesses going into administration. More cafes, hairdressers, barbers and beauty salons are opening on the high street, reflecting things that people can't do online but there are still opportunities for thousands of independent retailers up and down the country, the small business owners who live and work in their local community who have a loyal following and make a huge difference locally.. 
 
Sixth Sense Marketing Director, Nick Shrimpton, is quoted in an article from Farnborough News and Mail about an upcoming business connections event in Farnborough called ECX100. 
 
Thanks to Stephen Lloyd for including the article in the paper, and to Josie Herbert (Phiness PR) for the drating and media relations liaison with the paper. More details about the event on 26 April can be found on Eventbrite - simply search ECX100 Farnborough. 
 
Sixth Sense Marketing was delighted to attend the first Hampshire Business Expo at the Farnborough International Conference Centre yesterday.  
 
Supported by Eagle Radio, and attended by hundreds of local business owners and c100 exhibitors, the event showcased the strength of local business across Surrey and Hampshire. Despite the gloomy political backdrop, there was plenty of optimism in the exhibition hall. 
 
I met the owner of a service business last week, t/o c£5m, who had built his successful business up over 20 years, without any marketing at all.  
 
That's not particularly unusual and nor is what followed in the meeting between Steve, the owner, and me. Read on... 
 
I doubt that many radio presenters would consider taking a new job where their total number of listeners was over 10 times fewer than their old one. But then not everybody is Chris Evans.  
 
If losing c7 million listeners wasn’t enough, by moving from the BBC to Virgin Radio, Evans also has to deal with commercial radio advertising – surely a continuity barrier for a broadcaster who likes to talk. 
 
The November CMPP Partners meeting was a celebration of business and community collaboration. Activities in 2018 had funded numerous important Youth Aspiration Projects in Rushmoor.  
 
Partners came together to network, share their experiences of community engagement and hear about the exciting events planed for 2019 - the year that will see CMPP reach a landmark fundraising figure of £1 million. 
 
Sixth Sense Marketing has been a member of Enterprise Connexions for over two years. 
 
Business relationships are at the heart of commercial success and Enterprise Connexions has a range of different meetings for members meet to new people and deepen relationships with exisisting contacts. 
 
Enterprise Connexions believes that its members know what they want to get out from membership of ECX (as it has become known) and provides the meetings to let them do this. 
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