Marketing law firms

Our experience is over 20 years professional services marketing employed in law firms in London and in the regions. This expertise is now available to any firm on terms that work for them. Some law firms ask us to provide strategy and direction in respect of their marketing approach. Others need someone quick and reliable that they can turn to on a more ad hoc basis, knowing a fast turn around service can save a firm time and money. We can be the role of part-time Marketing Director to law firms. We can also provide support and extra capacity to existing marketing teams as and when it is needed.

VIDEOS: Explaining the work we do with law firms

New blog series: Building your personal legal brand

How to start to build an effective personal legal brand – A Guide for Fee Earners. Part I

We understand the partnership structure of law firms and the workloads of fee earners. The marketing team has to deliver positive outcomes. It’s a challenge, but an enjoyable one. Ways in which we help include:

Marketing plan

Too much law firm marketing activity is sporadic and lacks focus. Messages often centre too much around process and not enough about outcomes. Firms are busy trying to get new business from people they don’t know rather than developing existing relationships. We can undertake a marketing audit with a report and recommendations of the marketing in your firm. Marketing law firms is what we do!

DOWNLOAD: A marketing plan for a heritage legal brand with a modern and progressive outlook

Local marketing consultancy service

If you’re an established firm that’s been located in a town for many years and consider yourselves part of the fabric of the community, we can help. We can optimise every element of your marketing activity (website, online search, PR, literature, social media, referrals, community, volunteering and charities/schools) so that your firm is the ‘go to’ practice in your area.

Article and blog writing / content creation

Content is key in a law firm marketing strategy because it is evidence of expertise and reputation. Content includes website blogs, briefing notes, newsletters and bulletins. We’ve been writing for lawyers for 20 years. We have an innate understanding of the tone and style that solicitors prefer. We are professional copywriters and emphasise the need for content to focus on the benefits and outcomes that clients are seeking when they instruct solicitors. The feedback we regularly receive is that we make lawyers’ lives easier by giving them a quality final draft and letting them do the final light touch edits.

We also write law firm brochures, presentations, websites, case studies, blogs, press releases and newsletters.

Post transaction follow up

One of the best times to ask for client feedback is shortly after a transaction has completed (assuming a favourable outcome)! This is when the client is most grateful for your input, support and advice. We can interview clients at this stage and get from high quality comments for use in testimonials, credentials documents and case studies.

Event support

If you need an extra pair of hands to help at an exhibition, seminar or other client event we can do that. Our understanding of the market means we are comfortable and credible representing your firm at an external event

Marketing Law Firms – Annual Legal directories

PR and media relations for law firms

If there’s a specific campaign or a merger between firms and you want to engage the media to help get the message out we can help. We can help devise the key messages and the most important media outlets. We can draft press releases, do all of the media liaison and prepare/brief senior fee earners ahead of any interviews.

Marketing testimonials

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