Marketing for law firms

We can be a part-time Marketing Director to firms that want a flexible arrangement. We can also provide support and extra capacity to existing marketing teams as and when it is needed.

The video below explains how we can help firms, based on our 20+ years employed by 3 firms (one in London and two in Guildford).

We understand the partnership structure of law firms and the workloads of fee earners. The marketing team has to deliver positive outcomes. It’s a challenge, but an enjoyable one. Ways in which we help include:

Marketing plan

Too much law firm marketing activity is sporadic and lacks focus. Messages often centre too much around process and not enough about outcomes. Firms are busy trying to get new business from people they don’t know rather than developing existing relationships. We can undertake a marketing audit with a report and recommendations of the marketing in your firm.

DOWLOAD: A marketing plan for a heritage legal brand with a modern and progressive outlook

Local marketing consultancy service

If you’re an established firm that’s been located in a town for many years and consider yourselves part of the fabric of the community, we can help. We can optimise every element of your marketing activity (website, online search, PR, literature, social media, referrals, community, volunteering and charities/schools) so that your firm is the ‘go to’ practice in your area.

Article and blog writing / content creation

Content is key in a law firm marketing strategy because it is evidence of expertise and reputation. Writing for lawyers is not a science as each fee earner has their own style. We’ve been writing for lawyers for 20 years. We can make their lives easier by giving them a quality draft and letting them do the light touch edits.

We’ve also written law firm brochures, presentations, web sites and newsletters.

Post transaction follow up

One of the best times to ask for client feedback is shortly after a transaction has completed (assuming a favourable outcome)! This is when the client is most grateful for your input, support and advice. We can interview clients at this stage and get from high quality comments for use in testimonials, credentials documents and case studies.

Event support

If you need an extra pair of hands to help at an exhibition, seminar or other client event we can do that. Our understanding of the market means we are comfortable and credible representing your firm at an external event

Legal directories

We can prepare submissions on your behalf or act as editor to submissions providing expert comment before they are supplied in final form to The Legal 500 and Chambers UK. We have an excellent track record of running the submissions process to minimise the time needed to be spent on them by departments. Firms we have worked with in the past have been delighted by the ranking we have helped them to achieve.

PR and media relations

If there’s a specific campaign or a merger between firms and you want to engage the media to help get the message out we can help. We can help devise the key messages and the most important media outlets. We can draft press releases, do all of the media liaison and prepare/brief senior fee earners ahead of any interviews.

Next steps