Many business owners struggle to write their business, how they help customers, trumpet their successes and share their know-how. This can be for one for a combination of reasons:
- Don’t enjoy writing
- Never been taught how to write / lack confidence
- Come from a sales background where face-to-face is more valuable use of time
- Too busy to get round to it
- Tried writing, but it takes far too long and never gets finished
- Don’t have anything interesting to write about.
All of these are valid reasons, apart from the last one! At Sixth Sense Marketing, we’re unusual in that we love writing. We write about so many different subjects – we enjoy the researching a topic as well the drafting. The type of writing assignments we can help with include
Web site. We write websites. The skills needed for drafting and structuring web pages are specific to the internet and search objectives. There are two dual objectives:
- To write some interested for the reader
- To write something that enables the page to rank well in search engines,
Articles, blogs and white papers. For clients with a need to show their expertise through the content that is generated, we write articles ranging from 150-2000 words.
Awards and directory submissions. There are particular skills to writing successful awards submissions and we have a good track record of success. In the legal sector we write directory submissions on behalf of legal teams so that their law firm ranks favourable compared to near competitors
Media and press releases. We draft press releases so that the successes in your businesses can be told to your customers via the media
Brochures, newsletters, flyers and leaflets. We write marketing collateral for all sorts of businesses. If needed, we can provide a design and print service too, giving a one stop shop for all your marketing needs.
Case studies and testimonials. We can speak with your clients to understand why they use your service and keep coming back. This provides independent content about the quality of service and case studies are a valuable tool in showing new clients that you are relevant to their sector.
Overflow copywriting service
A number of clients employ marketing experts to help with copywriting. We are on hand in a retained or adhoc capacity to provide additional copywriting resource at a time of high demand.