Before the pandemic there were businesses able to be successful either without a website or with a minimal internet presence. Typically these businesses were small, local and couldn’t envisage a need to sell online. Like everything else in the world, circumstances have changed.
Reliance on the internet and online searches grew as people were not able to rely on one another easily for referrals or visit physical premises to by goods. Just because restrictions are easing does not mean people are returning to their pre-COVID habits.
If you do have a website and it is old, then the look and navigation will naturally be dated. Visitors to an out-of-date site will make a quick judgement. It may not be favourable and they may leave, never to return.
In today’s world an SME business at the smaller end of the size scale, can benefit from great website, using templates that provide a positive visitor experience and value for money. You can take a look at some of the projects we have completed, where clients have been delighted with their new website.
Why do I need a new or first website?
If you remain unconvinced about moving with the times, here are some points you may want to consider.
- Is the reputation of your business important? The brain processes visual images very quickly and has made a decision on a good website -v- bad website before you’ve realised it consciously. A website that is well designed and easy to navigate enhances reputation and builds trust. Trust is the key element that drive engagement and purchases.
- New template website frameworks like the ones we use have SEO friendly tools built in. This means with a little bit of work, but without specialist expertise you can improve rankings on search engines like Google.
- Words and images are important. The copy needs to talk to the website visitor, explaining how you solve the challenge they have that brought them to you in the first place. Images should support the copy, be of good quality and visually engaging. The use of video, podcast and infographics are growing in importance because they allow content to be communicated and understood easily and conveniently.
- Understand that just because someone visits your website, they may not be ready to engage or buy from you. Just thinking about your own experience with websites if you want the evidence! Downloads, sign-ups, contact forms; there’s a plethora of ways to stay in touch with prospects.
We have achieved a sweet-spot for businesses wanting a website. That is a price point that is reasonable which delivers a website that punches above its weight. We are also able to create e-commerce sites for retailers and other businesses wanting to trade online for the first time. Websites start at £1,195.00 + VAT (e-commerce sites cost more). For more information contact us or call 01252 213131