1. Marketing is too important to be left to the end of the working day.
Marketing is important in promoting your work and projecting your approach to client service. But if it is the last thing you get to each day, only one of two outcomes is likely:
- I won’t do it at all, or
- I will do it poorly and on reflection I should have taken option one.
2. There are marketing agencies that understand properly the regulated environment you work in.
You may relate to this comment. “I would outsource my marketing, but there is a reputational risk, and it is not one I am prepared to take.” As a business owner myself (and someone with a risk averse investment score), I get this! We understand the restrictions around marketing and financial promotion. We ghost-write for financial advisers and liaise with SJPs compliance and marketing teams to get approval for articles.
When it comes to social media, we’ve spent years immersed in the world of professional services and financial services. We would never assume, but we’re confident if you read something from us, written on your behalf, you would think. Yes, that is how I would have phrased it.
3. What I really need is a mind reader not a marketing department.
Here’s what we mean. You have a great idea or you’re out and about and see something interesting. You need to act ‘in the moment’ or the opportunity has gone. We connect with all our clients on WhatsApp. Send us the photo, type or dictate your idea to us. 99% of the time we will know where you’re coming from and we will convert your idea into action. An opportunity taken not missed. So, the next time you’re on the side lines cheering on your child’s sports team, wet through while sheltering as best you can under a branded umbrella – we can use that image from your phone and work your personal brand at the same time!
4. You won’t grow your business as quickly doing your own marketing.
This is the classic opportunity cost. Is your time better spent outsourcing marketing to an experienced pair of hands who can likely do it better and more quickly? This frees up time for you to be arranging and attending more new client appointments. These will generate fees likely in excess of the agency service cost.
5. Marketing doesn’t really work as a solitary exercise.
Marketing is both an important and stimulating activity. Business owners tend to enjoy marketing discussions because they are about what’s possible. At the end of the day, marketing is about helping grow the business and making your personal goals come true more quickly. But marketing seldom works well as a solitary exercise. You need ideas and people to spark off, plus you need accountability to make things happen. Work with Sixth Sense Marketing and you get that sounding board service. Plus, the benefit of the work and conversations we are having with other partner practices.
Read more about our marketing service designed specifically for SJP Partner Practices
Sixth Sense Marketing is a Hampshire marketing agency supporting SJP clients nationwide. If you want to get in touch for a chat, or are considering reviewing your marketing, give us a call. 01252 213131 or email us.
Follow Sixth Sense Marketing on LinkedIn here.