The time and commitment needed to make exhibitions a success (i.e. the direct revenue attributed to the show exceeds the costs by multiple times after 12 months) is considerable.
Our client, Sun Lawyers, commits to at least 4 UK shows each year. These are a mix of private shows and also attending those organised by A Place in the Sun. As their outsourced UK marketing resource, our role includes:
- Promoting attendance on social media platforms
- Completing all of the compliance paperwork connected to the event
- Contacting previous show visitors to ask if they would like an invitation again
- Arrange for design and print of brochures
- Arranging merchandise items such as keyrings, bags and T-shirts
- Ensuring that the stand is ready on the eve of the event
- Stand management, speaking to delegates and recording those discussions
- Business development meetings with other show attendees and the event organisers
- Event follow-up, lead tracking and revenue targets
Do you need event support?
If you are considering exhibiting as a marketing strategy for your business, and need a support service that is professional and effective, speak to us today. Call 01252 213131.
