There remains a great deal of uncertainty as we write about the exit strategy from Coronavirus. The method and timing is outside our control as business owners. All we can do is ready our businesses for when we are told we can begin to return to work. That’s not to say business owners can’t do things now to help themselves in, say, three month’s time and that is what this post is about
Improve the online marketing of your business
Most internet searches are for things people want, not for things or people that they already know. So, your business is in a fight with its competitors who do what you do. Simply, your business needs to be performing better than that your competitors. One way to help achieve this is to make sure that key referring websites have their details about your business. Some of the key UK referring sites are listed below. A listing in each case is free and be as thorough as possible with the information you supply. Typically that information is:
- Company details
- Contact details
- Website and social links
- Short description
- Upload of company logo
The most popular UK referring websites are:
In some cases your business listing might already exist and you can claim it before checking the details are correct. If your business is only recently formed, you may need to create a listing.
Listings are just one way of improving the digital footprint of a business on the internet. Visit our Marketing A Business During Coronavirus for more great advice.