Anyone unfortunate enough to be in a room with a marketing adviser will eventually hear them say the phrase ‘category of one’.
This is the principle of understanding how your business can stand out from the crowd by being distinctive and in a place of its own.
Sending Christmas cards from your business IS a lovely idea. But is it the RIGHT idea? Do the people that you are sending them to have the time to appreciate the card and the thought? How do you react when another Christmas card arrives on your desk with everything else that needs completing before the holidays?
Is sending Christmas cards category of one activity? Is there a better way to send festive greetings to customers and other stakeholders?
Happy New Year
For exactly the same amount of effort and cost, just done at a less stressful time, why not send New Year cards. Take the time to says to people “Here’s wishing that 2020 is the best year ever for you and your business”. Schedule the card to arrive in the first full week back in 2020. Your thoughtful card arrives at a quieter time and at the time people are looking ahead.
When was the last time you received a business New Year greeting? That’s a category of one.
For other ideas about how your business can stand out from the crowd, talk to us. Call 01252 213131 or email email@example.com