For high street businesses, from shops to restaurants, cafes, hairdressers and the local garage, having a high street presence is no longer enough. Using digital marketing to get found online is more important than ever and can make a huge difference
How to reduce spam or abusive form submissions from your WordPress site.
The holy grail for many small businesses is a website that converts visitors into enquiries at regular intervals. It's always good when another website form completion pops into your inbox. Or is it? For many, the form that arrives has not been
Marketing recruitment and mentoring.
Does your business employ a single marketing person, perhaps at executive level, or are you considering hiring one? A mentor for your marketing colleague can improve their productivity and contribution to your business. Many SME businesses will
10 FREE pieces of marketing advice to improve your business.
10 things you can do today, for free, to improve the marketing of your business. Does your website have a padlock symbol next to the site address? If not, your site does not have a security certificate and Google may penalise it in the
Mind your head – low hanging ‘marketing’ fruit.
I keep coming across business owners striving for improvement in their marketing return on investment. This can be hard to prove admittedly. However, when the investment needed is £0 and the audience size is comparable to business and consumer
For business owners who just want their marketing to be taken care of
I met the owner of a service business last week, t/o c£5m, who had built his successful business up over 20 years, without any marketing at all. That's not particularly unusual and nor is what followed in the meeting between Steve, the owner, and
Is advertising as we know it dead?
I doubt that many radio presenters would consider taking a new job where their total number of listeners was over 10 times fewer than their old one. But then not everybody is Chris Evans. If losing c7 million listeners wasn’t enough, by moving from
How to stand out from your competitors and really get ahead.
As any business will know, from a sole trade plumber who uses community Facebook groups to promote their business to large national high street retailers, it’s a crowded market out there. Differentiation is key to standing out from your
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