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You are here: Home / Marketing advice / Marketing tips proven to work for High Street businesses.

Marketing tips proven to work for High Street businesses.

20th May 2021

Marketing high street businesses

The challenges faced by the high street are almost daily news with stories of declining footfall, store closures or businesses going into administration. More cafes, hairdressers, barbers and beauty salons are opening on the high street, reflecting things that people can’t do online but there are still opportunities for thousands of independent retailers up and down the country, the small business owners who live and work in their local community who have a loyal following and make a huge difference locally.

While there are many strategic changes required such as regeneration to adapt to how towns and cities are being used now and in the future, as well as an urgent need for fundamental reform of the business rates system, there are steps that high street businesses can take now to focus on their marketing, connect with the local community and attract new and repeat customers. Here are our top tips:  

What makes you different?

Many nationals have struggled because they aren’t clearly differentiated from other businesses and there isn’t a compelling reason to buy from them. Spend some time, or even better ask your customers, what makes you different and what they value about you. It could be the products you sell, the advice you offer, the warm welcome and great customer service. Being able to offer something that isn’t available online or anywhere else locally is something you need to shout about.

Do customers and potential customers know you exist?

Can you be found on Google? Do you have a Facebook page? For most high street businesses these are essential and what’s more they’re free. Make sure you have a Google My Business listing and, if you can identify at least one thing a week to post about, set up a Facebook page for your business. Depending on your target market, other considerations include marketing activities such as using Instagram or advertising in local magazines.

Make it easy to do business with you.

Online shopping has been so successful because it is so convenient. People can find what they want online, order it and get it delivered, all at the click of a button. Are your products, with photos, listed on your website? Do you offer click and collect? Are your opening hours on your website, and correct? Are you working on your website to make sure you can be found on Google? An e-commerce website or online booking system may also be an option, but make sure you understand the requirements and how it impacts your business before making the decision.

Do you connect with your customers?

‘Experience’ has been a buzzword for many years and how people feel when they are with you and buy from you is key. People buy based on emotion so connecting with customers and potential customers should be an important aspect of your marketing plan. Do you celebrate the people behind the business – why you founded it, why you are so passionate about what you do, the great staff who work for you? Social media makes this easier to do, particularly when you interact with your customers. Loyalty schemes and regular emails also help you to connect with customers and encourage them to return.

Everyone loves an offer.

Larger stores build offers into their business model and you should too. Offers are a great way to attract customers but don’t need to be discounts (although these can work well) – how about offering added value, a free gift, bundled products or upgrade. Do make sure you build into your business model or your marketing budget, otherwise you risk eroding your profit.

About Sixth Sense Marketing 

Sixth Sense Marketing provide busy business owners with a skilled and experienced marketing resource, a ‘head and hands’ marketing service providing strategy, planning and implementation to improve the effectiveness of marketing by using the right message, at the right time to the right people.  

We have significant experience working with town centre organisations and high street businesses. If you’d like to know more about helping grow businesses, or just want to bounce a few things around that have been in your head, feel free to get in touch. Call 01252 213131 or email info@sixthsensemarketing.co.uk. 

Filed Under: Marketing advice, Services for home page

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Nat Yearling
Nat Yearling
12:32 02 Sep 22
We engaged the services of Nick and his team at the beginning of 2022 and couldn't be more delighted with their... knowledge and forward thinking with regards to driving our business forward - making us more social media savvy and generally guiding us in the right direction with our in house marketing. We wouldn't hesitate in recommending them and look forward to our continued business relationship with them going forward.Pete & Nat Yearling Point to Point Financial Managementread more
Gina Paskins
Gina Paskins
14:49 20 Jul 22
Tracey has supported us for a number of years, helping us with our website and email marketing for our boutique to grow... our business and drive sales. She is incredibly supportive and responsive and we would highly recommend her servicesread more
Kieran Mountney
Kieran Mountney
09:21 31 Jan 22
Thanks to Nick and the Sixth Sense Marketing team. Nick helped me to clarify my marketing objectives and was... instrumental in achieving my goals. Thanks and all the best. Kieran - Counsellor @ His Own Man Counselling.read more
Jacob Sullivan
Jacob Sullivan
15:58 04 May 21
I have been working with Hampshire marketing agency Sixth Sense Marketing in Fleet since the beginning of 2021. I am... impressed by their digital marketing and social media marketing skills and expertise. We are collaborating on a number of marketing projects. They take the time to explain carefully the work that is needed to be done. I feel a part of the marketing team and it is great to know I am making a contribution to their clients’ successes.read more
Alan Dennett
Alan Dennett
16:26 22 Mar 21
My experience of working with and engaging the services provided by Nick Shrimpton @ Sixth Sense Marketing was bang on... the money, a very effective initial connection achieved between us, in sync from the outset about my objectives and goals and it came as no suprise, a successful service delivery was the outcome, thank you Alan Dennett, Owner/Director #SpanishHomesintheSunread more
Jason McClounan
Jason McClounan
14:34 24 Feb 21
i started working closely with Nick @ Sixth Sense Marketing from beginning of January 2021. Since then my interactions... online via LinkedIn and other media platforms has increased ten-fold. All content posted by Nick is relevant to current events and helps expose my businesses to new clients and connections. He has also written 2 blogs so far. Process is simple, I tell him what I want to include in my blog and then he goes away and researches the information, writes the blog and seeks my approval before posting. I cannot recommend Sixth Sense Marketing services highly enough and my only regret is that I didn't use them earlier.read more
Nikki Coleman
Nikki Coleman
09:28 11 Dec 20
I used Nick and Tracey from Sixth Sense Marketing to update and train my team on how to use and to get the best out of... social media. Nick and Tracey were responsive, professional and hit the brief completely. We are now a team filled with confidence and enthusiasm, and buzzing with ideas to get started.read more
Geoff Day
Geoff Day
11:14 08 Dec 20
Nick and Tracey have done a lot in the community and the quality of their work is great.Nick and I have also been... working together both from a marketing perspective and also to help local business owners. I have always been impressed with the value Nick adds and the quality of the work.read more
Andrea Bremner
Andrea Bremner
13:46 03 Sep 20
Nick has been a valuable source of marketing advice and support. He has given me a clear strategy for growing the... following on my Gut Health Facebook Page and has also improved the quality of the delivery of my marketing messages, campaigns and webinars. Nick is a fantastic sounding board, easy to work with and I’d recommend him without hesitation. Working for yourself can be difficult at times and having someone like Nick to bounce ideas off was worth every penny.read more
Janet Atkinson
Janet Atkinson
13:06 26 Aug 20
“Nick has been a significant help to me in developing Target Tutoring and growing the profile of the business. The... website that he and Sixth Sense Marketing built continues to draw favourable comments from those who visit it and I know it is a high ranking site for private tutoring searches locally. I highly recommend Nick and Sixth Sense Marketing.”read more
Sam Bliss
Sam Bliss
16:39 22 Apr 20
Our client Bespoke IT Solutions asked us to design and develop a new website for them and we worked very closely with... Nick as he had been engaged as their Marketing Consultant. Nick gave us a thorough brief and was very hands-on throughout the process. He provided us with clear direction, timely attributes and with his creative input we have managed to produce a site that our client is delighted with. Having had the opportunity to work with Nick, we will ensure to keep in touch and pass on recommendations in the hope we will be able to complete further projects together in the future.read more
Dominique Stillman
Dominique Stillman
09:40 20 Feb 20
Sixth Sense Marketing have really helped me and my business in an area that I knew little about. They are so easy to... do business with! Clear strategic marketing plans are in place and the manner of working has established strong trust levels, that for me, are critical when making decisions outside of my own areas of expertise.read more
Mitch Lucke
Mitch Lucke
23:51 31 Jan 20
Once again Nick at Sixth Sense Marketing hascome to the rescue.Not only does he come up with great ideas and... strategies to help me to take my company forward.He's always ready to help me with any problems I might have with my website.Would highly recommend.read more
Jason Dalton
Jason Dalton
21:34 31 Jan 19
Sixth Sense Marketing is a thorough and effective marketing support tool, which every business should consider. The... variety of services offered, provides a full 'virtual marketing team' to support my (and your!) business.Nick and Tracey provide really useful guidance and support. The marketing knowledge and experience, each of them provides massive confidence to the quality of service to expect... and they do not disappoint.I have used several aspects of the marketing expertise, including blog writing and proof reading, with some really useful advice and support on my website planning and marketing plan. Highly recommended.Jason DaltonSafe Hands Bookkeeping Ltdread more
Graham Hudson
Graham Hudson
06:40 25 Jan 19
Tracey provided the clarity that I needed in building my brand, setting out a plan and giving good, relevant... suggestions on what to do. She is a delight to work with, asks good questions and is pleasantly persistent! Just what you need! I thoroughly recommend her!read more
Tom Ashton
Tom Ashton
10:36 09 Jan 19
Nick is a capable marketer and likeable person. He is quick to grasp key issues and is an asset in creating content on... behalf of our mortgage business. For any business looking to raise their professional profile, I would highly recommend Nick and Sixth Sense Marketing.read more
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