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You are here: Home / Marketing advice / New money for Marketing. Advice for Hampshire businesses

New money for Marketing. Advice for Hampshire businesses

27th July 2020

We have been contacted by numerous businesses in Hampshire with new money for marketing having received a government grant or a loan. It’s great to see that money is being invested back into the economy and we are delighted to help as many local companies as possible.

Having money for marketing is one thing, knowing how to spend it is another. Every Hampshire company that comes to us knows their business far better than we do. In order that we can have a really great first conversation with you from the outset, it’s worth giving thought to the following.

Marketing success is usually a journey, not a race

Take time to consider where your business is now, who are its competition, what are they doing better than you and vice-versa, where do you want to be and how will you measure success?

Think about your customers. There will be different types and in different places. But patterns and clusters will emerge within every customer base. These groups, or segments of customers will be a good guide of where to direct future marketing effort.

Rethink what you are selling. Most businesses sell what they do, not what the customer buys. Take this example. We had our oven cleaned last week. Why? Because it needed doing and it smelt a bit. But the real reason was because we had family coming for the weekend and the oven is a symbol of how clean, tidy and organised (or otherwise) we are. By understanding the ‘triggers’ that make people buy, you can use these in marketing and be very effective.

Customers are far more valuable than prospects

Too many business owners think that business growth starts by getting new customers. Customer acquisition is a key marketing strategy, but the place to start is with existing customers. Existing customers are likely to buy from you again (assuming satisfaction last time around), more likely to buy a related product or service and more likely to be a source of new business via referrals compared to approaching new prospects cold.

Be realistic about how marketing can help your business

Here’s what a marketing agency can do to help your business.

  • Tell your story more effectively.
  • Help you better understand what your businesses is actually providing and to who.
  • Craft persuasive messages.
  • Heighten your business profile
  • Improve your online performance
  • Create a distinct position in a market ahead of most of your competitors.

A marketing agency can’t force a consumer to do something against their will.

We ask our clients to commit to working with us for three months minimum, and six months ideally. We’re confident in time that a client business owner will sense a change of fortune, even if they haven’t felt it yet.

If your Hampshire business has drawn down money for marketing and investment, contact us and we’ll give you an honest view of whether we can get the maximum marketing return for you.

To contact Sixth Sense Marketing call 01252 213131 or email: hello@sixthsensemarketing.co.uk

Filed Under: Marketing advice, News Tagged With: Bounce back loan, Government grant

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Jason McClounan
Jason McClounan
14:34 24 Feb 21
i started working closely with Nick @ Sixth Sense Marketing from beginning of January 2021. Since then my interactions... online via LinkedIn and other media platforms has increased ten-fold. All content posted by Nick is relevant to current events and helps expose my businesses to new clients and connections. He has also written 2 blogs so far. Process is simple, I tell him what I want to include in my blog and then he goes away and researches the information, writes the blog and seeks my approval before posting. I cannot recommend Sixth Sense Marketing services highly enough and my only regret is that I didn't use them earlier.read more
Nikki Coleman
Nikki Coleman
09:28 11 Dec 20
I used Nick and Tracey from Sixth Sense Marketing to update and train my team on how to use and to get the best out of... social media. Nick and Tracey were responsive, professional and hit the brief completely. We are now a team filled with confidence and enthusiasm, and buzzing with ideas to get started.read more
Geoff Day
Geoff Day
11:14 08 Dec 20
Nick and Tracey have done a lot in the community and the quality of their work is great. Nick and I have also been... working together both from a marketing perspective and also to help local business owners. I have always been impressed with the value Nick adds and the quality of the work.read more
Andrea Bremner
Andrea Bremner
13:46 03 Sep 20
Nick has been a valuable source of marketing advice and support. He has given me a clear strategy for growing the... following on my Gut Health Facebook Page and has also improved the quality of the delivery of my marketing messages, campaigns and webinars. Nick is a fantastic sounding board, easy to work with and I’d recommend him without hesitation. Working for yourself can be difficult at times and having someone like Nick to bounce ideas off was worth every penny.read more
Janet Atkinson
Janet Atkinson
13:06 26 Aug 20
“Nick has been a significant help to me in developing Target Tutoring and growing the profile of the business. The... website that he and Sixth Sense Marketing built continues to draw favourable comments from those who visit it and I know it is a high ranking site for private tutoring searches locally. I highly recommend Nick and Sixth Sense Marketing.”read more
Sam Bliss
Sam Bliss
16:39 22 Apr 20
Our client Bespoke IT Solutions asked us to design and develop a new website for them and we worked very closely with... Nick as he had been engaged as their Marketing Consultant. Nick gave us a thorough brief and was very hands-on throughout the process. He provided us with clear direction, timely attributes and with his creative input we have managed to produce a site that our client is delighted with. Having had the opportunity to work with Nick, we will ensure to keep in touch and pass on recommendations in the hope we will be able to complete further projects together in the future.read more
Dominique Stillman
Dominique Stillman
09:40 20 Feb 20
Sixth Sense Marketing have really helped me and my business in an area that I knew little about. They are so easy to... do business with! Clear strategic marketing plans are in place and the manner of working has established strong trust levels, that for me, are critical when making decisions outside of my own areas of expertise.read more
Mitch Lucke
Mitch Lucke
23:51 31 Jan 20
Once again Nick at Sixth Sense Marketing has come to the rescue. Not only does he come up with great ideas and... strategies to help me to take my company forward. He's always ready to help me with any problems I might have with my website. Would highly recommend.read more
Jason Dalton
Jason Dalton
21:34 31 Jan 19
Sixth Sense Marketing is a thorough and effective marketing support tool, which every business should consider. The... variety of services offered, provides a full 'virtual marketing team' to support my (and your!) business. Nick and Tracey provide really useful guidance and support. The marketing knowledge and experience, each of them provides massive confidence to the quality of service to expect... and they do not disappoint. I have used several aspects of the marketing expertise, including blog writing and proof reading, with some really useful advice and support on my website planning and marketing plan. Highly recommended. Jason Dalton Safe Hands Bookkeeping Ltdread more
Graham Hudson
Graham Hudson
06:40 25 Jan 19
Tracey provided the clarity that I needed in building my brand, setting out a plan and giving good, relevant... suggestions on what to do. She is a delight to work with, asks good questions and is pleasantly persistent! Just what you need! I thoroughly recommend her!read more
Tom Ashton
Tom Ashton
10:36 09 Jan 19
Nick is a capable marketer and likeable person. He is quick to grasp key issues and is an asset in creating content on... behalf of our mortgage business. For any business looking to raise their professional profile, I would highly recommend Nick and Sixth Sense Marketing.read more
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