A Friday afternoon thought as we face up more challenges running our businesses, looking after our families and ourselves.
I used to have a phrase that ended each of my 60 second networking pitches. It was: “Great businesses deserve great marketing.” The inference being that regardless of the size of a business or its stage in development, it should still be able to access quality marketing advice like that provided by Sixth Sense Marketing.
I was musing recently about what great marketing might mean as we continue to live and work through the pandemic. For now, in an era of reduced budgets and restricted movement, elaborate full blown marketing campaigns is cloud cuckoo land. For people in business, great marketing is about leaving a positive impression with those you come into virtual contact with during the working week.
The impression people will form of you will come from what you say, how you behave e.g. an act of kindness or how you make someone else feel. At a time when many are finding the going tough, being able to lift spirits will make you feel great inside and will be a memorable gesture for the other person.
Asking how each other is costs nothing and goes a long way
And what goes around, comes around. We all have good days and bad days. One week you lift someone’s spirits, the next, yours is lifted by someone else. That’s how we get though: The power of positivity and the strength of kindness.
I did a search of ‘power of positivity’ in YouTube and have decided to share here the first result that appeared. It’s from Kevin Hart, an American comedian. I’m sharing it because I don’t actually like or agree with everything in here. But it’s one person’s view on living life positively. It’s his view, he’s authentic about it and that’s all that matters. Do one kind thing this weekend and see the difference it can make.