There are thousands of business owners who have not had the time to set up Google My Business (GMB). That excuse, whether true or not doesn’t exist at the moment. Google My Business has been created with small business owners in mind.
During the Coronavirus crisis some extra features have been added to GMB to reflect that business operations might not be normal at this time.
It’s a fact that 46% of Google searches are for “…a product or service near me”. For a business where a local marketing presence is important, GMB is an essential part of any online marketing strategy. GMB is free and easy to set up, when you know how. Here’s how GMB is set up and what you can expect to make use of.
Information and descriptions
Add the details of your business or review them if you have not re-visited GMB for a while. There are 750 characters available to write a business description. Showcase what your business does, how it is unique and include the keywords that you want to be found for.
Pictures of your team help to make your business seem more real. Video is good too and 30 second snippets for GMB are ideal. Also upload images to reflect your product and/or service. A good tip is to give the name the image files using keywords.
Questions and Answers
Use this section as a knowledge centre to demonstrate knowledge relevant to your clients.
A great place to repurpose content from other online assets such as your website. 10 posts can display at any one time. A post can be either news, offers or events. Each post has a set duration of seven days, except for events which disappear after the event date has passed.
Aim for two reviews per month. We have written a piece about maximising the benefits of customer reviews. Download the Google My Business App to your phone. That way when you receive a review, a notification comes through letting you respond. GMB likes prompt responses after reviews are left. Collect enough reviews and be known as a Google 5 Star Review Business. Use this in your own marketing – you’ve earned it!