In recent months Google has turned wholesale to video verification as its preferred method to approve new Google My Business profiles. This method of verification is designed to weed out spam/fake listing that ‘pollute’ Google Maps.
Video verification is considered more effective than verification by postcard, which we are seeing far less of and will likely disappear completely soon. The aim to avoid illegitimate profiles is of course a venture to be supported. But video verification makes life harder for agencies setting up Google My Business profiles on behalf of their clients. It also doesn’t help the large number of solopreneurs working from home legitimately who have no corporate signage or office per se to verify.
How video verification works
You’ll need to use your mobile phone (with a camera of course). It’s advisable to read the on screen instructions first, so you know what you will be expected to record. Once the video is submitted, expect it to take up five days to receive verification confirmation. One the profile is live you are able to delegate management to a third party in the usual way.
Read more: How to verify your business on Google