As a marketing agency and before that, as a Marketing Director, the importance of knowing a good printer cannot be overstated. In my case, working with law firms, we were often poor at giving printers reasonable timescales to turn jobs around, and they all came with the label urgent!
Printers have had it tough during COVID. None that I know want sympathy and printing isn’t like ‘being on the front-line’. But it is a business with high intrinsic fixed costs; machines, premises and staff. If the printers aren’t printing then no money can be made. (And, they can’t print their own!)
There will be printers who provided excellent service and had a viable business model pre-pandemic, who are now really struggling. If that is you, or if you know someone who it applies to, please read on.
Shared Printing Services – Collaborative subscription, based printing for printers
Two printing companies I know are addressing the fixed costs challenge head-on and have devised a subscription service for printers (likely based in Southern England). They claim even the smallest printer can now turn a profit every month.
Shared Print Services (SPS) has been created with one very simple core premise: if businesses share fixed costs they can break even at a much lower turnover and will retain more profit. Click to find out more…