What does a good LinkedIn post look like for an SJP Partner?
When we talk to SJP Partners about our LinkedIn and social media service they will ask about the marketing work we do for others in the partnership. “Are there any particular examples you can share with us?” is a common question.
If the answer to that question is yes, then why not share the information openly rather than signpost people to examples only when they ask? So we are indebted to Darren Mason at Mason Wealth Management in Leigh-on-Sea for his agreement to use examples from his LinkedIn profile.
A good looking SJP LinkedIn post
Below is a screen grab of a typical LinkedIn post for Mason Wealth Management that we produce with and on behalf of Darren Mason. We have marked up a number of points that highlight why this is a well constructed social media post.
Professional headshot
Don’t delay any longer a professional and up to date headshot, whatever industry you work in.
Your headline
The golden rule here is to explain concisely how you help people. If your headline says what you do e.g. Financial Planner, you may choose to re-phrase it in a way a client can relate to.
Hashtags
Hashtags help to group content together so that all posts using the same hashtag searched and followed by LinkedIn users. Popular hashtags in the wealth management sector include: #financialplanning #iht #taxplanning.
Emojis
The primary function of emoji is to fill in emotional cues otherwise missing from typed conversation and to add visual interest. Note here we put a space between lines to help reading clarity. 😉
Ask a question
The reason for creating a LinkedIn post to achieve engagement. So it’s not surprising that asking a question is a good way of boosting engagement. What do you think? Similarly, polls can be used to gauge opinion on a topic among your followers.
Geography
One of our mantras is that you don’t have to be the best financial planner in the country, only in the area where you draw your local clients from. Using hashtags again, we use place names to anchor a business to certain locations.
Hyperlink
A well-written post should give away a little, but not tell the whole story. That’s why you see ‘learn more…’ at the end of a lot of social media posts. You can signpost followers to your website if that is the action you want them to take.
Branded imagery
Often the ‘pull through’ image when you hyperlink to an SJP WeekWatch article for example is not the one you would choose and may be unsuitable. We like to provide a branded image deck for clients. This allows for consistent and professional imagery within and across social media platforms.
Engagement
Let the engagement analysis guide you as to which posts are more popular than others. You may be surprised! And, don’t forget, even when you outsource your LinkedIn it should still be up to you to be proactive in (1) growing your LinkedIn network and (2) interacting with LinkedIn posts from others in your network.
Social media marketing for SJP Partners
If this article has been interesting then you can read more about how we support practices just like yours. Our service fulfils two key objectives:
- To communicate the expertise, skills, service and values in your business.
- Enhance your client acquisition potential by anchoring your practice to your locality.
To find out more you can either email or call us for a no obligation discussion over Zoom and learn more.
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