News that Clearbanc, the ecommerce investor changing the way founders grow their business, is investing in the UK is an interesting development.
It is one of a growing number of signs of investment activity going in to startups over the next year. In this case the sum involved is £500m into online startups to help them resource their operations and drive future growth.
The development is evidence of what everyone knew was going to happen. The pandemic will cause a spike in redundancies and many talented people will be out of work. A significant number will take the entrepreneurial choice and set up a business themselves, having spotted a gap in the market. Development funding will help, as will access to marketing expertise.
Starting anew or starting over – marketing is key to early growth
We have developed a start-up marketing and ongoing support package to help businesses through the launch and initial growth phase. The product works to give a new business a credible presence on day 1, access to advice, expertise and more sophisticated marketing assets for a year, costed equally across either six or 12 months.