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You are here: Home / News / 10 free tips to improve the digital marketing footprint of your business.

10 free tips to improve the digital marketing footprint of your business.

15th April 2020

Astute business owners who network and rely on word of mouth for new opportunities, also understand the importance of a strong digital or internet footprint. New clients will check out a referral or a recommendation made online, before reaching out. In many cases, a new client will be 70% of the way to making a decision by the time you first talk to them.

Improving a businesses digital footprint involves a little bit of time and effort each month. Business owners have the choice to do this themselves or to ask for some help if they don’t feel able to commit to it. Here is some good advice if you’re just starting out.

  1. Know your Moz Domain Authority score and that of your local competition. If you’ve ever wondered why other businesses do better in search results, it might be because their website’s overall have a greater authority. You need to work towards a DA score that is equal to your most respected competitor. A number over 20 (out of 100) is normally heading towards respectability.
  2. There are still thousands of websites that are not mobile responsive and therefore being penalised in search results. Unsure if you’re site is mobile responsive or not, click to find out.
  3. Is your website connected to Google so that its ‘bots’ can crawl and index your site? To see if your pages are already indexed, search for your site in Google with a query: site:example.com Substitute your own site for “example.com”. If your site doesn’t show up, you can verify ownership of your website in Google Search Console and then submit your pages to Google .
  4. Is the Yoast SEO plug-in installed on your WordPress website? This tool helps to curate each page on your website in a way that makes is easy for crawler bots to understand the content and award it the most suitable ranking.
  5. Muster your business owner network and ask if they can find their way to setting up a link from their own website to yours. The more inbound links, the better your website’s authority will become. Inbound links from more authoratitive sites are the most valuable. With this in mind, a link from the business team at the council or Chamber of Commerce are worth pursuing
  6. A website acquires authority over time, not over night. You need to make a commitment to invest in growing your website a little each month. In this regard:
  7. Adding two Google Client Reviews a month is a good habit to get into. It’s simple to do when you know how, just follow this Google Review Guidance note.
  8. Generate new content for your website regularly. Dynamic business owners will have something to say about what is going on in their area of professional expertise. Add your thoughts and insight to your website in either a written or video blog. Don’t forget to share content across your social media channels with a links back into the website.
  9. Register with Google My Business, a free tool to help business owners to create further traction for their business on Google. You can add contact information, images, content, events and offers here.
  10. Make sure your business details are logged with the country’s leading business listings website. Creating a listing is free, although you might need to bat way a few sales calls. It’s worth the hassle to get 10 new listing sites linking to yours. We’ve made it simple by creating the list for you.

Contact us about more digital marketing strategies

Make a diary note to check your Moz Domain Authority score at the same time each month. You should see it grow if you are following these steps. For further questions or to know more about successful digital marketing strategies, call 01252 213131 or email hello@sixthsensemarketing.co.uk

Filed Under: Marketing advice, Marketing your business during Coronavirus, News

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Nick has been a valuable source of marketing advice and support. He has given me a clear strategy for growing the... following on my Gut Health Facebook Page and has also improved the quality of the delivery of my marketing messages, campaigns and webinars. Nick is a fantastic sounding board, easy to work with and I’d recommend him without hesitation. Working for yourself can be difficult at times and having someone like Nick to bounce ideas off was worth every penny.read more
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Our client Bespoke IT Solutions asked us to design and develop a new website for them and we worked very closely with... Nick as he had been engaged as their Marketing Consultant. Nick gave us a thorough brief and was very hands-on throughout the process. He provided us with clear direction, timely attributes and with his creative input we have managed to produce a site that our client is delighted with. Having had the opportunity to work with Nick, we will ensure to keep in touch and pass on recommendations in the hope we will be able to complete further projects together in the future.read more
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Sixth Sense Marketing have really helped me and my business in an area that I knew little about. They are so easy to... do business with! Clear strategic marketing plans are in place and the manner of working has established strong trust levels, that for me, are critical when making decisions outside of my own areas of expertise.read more
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Once again Nick at Sixth Sense Marketing has come to the rescue. Not only does he come up with great ideas and... strategies to help me to take my company forward. He's always ready to help me with any problems I might have with my website. Would highly recommend.read more
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Sixth Sense Marketing is a thorough and effective marketing support tool, which every business should consider. The... variety of services offered, provides a full 'virtual marketing team' to support my (and your!) business. Nick and Tracey provide really useful guidance and support. The marketing knowledge and experience, each of them provides massive confidence to the quality of service to expect... and they do not disappoint. I have used several aspects of the marketing expertise, including blog writing and proof reading, with some really useful advice and support on my website planning and marketing plan. Highly recommended. Jason Dalton Safe Hands Bookkeeping Ltdread more
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Tracey provided the clarity that I needed in building my brand, setting out a plan and giving good, relevant... suggestions on what to do. She is a delight to work with, asks good questions and is pleasantly persistent! Just what you need! I thoroughly recommend her!read more
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10:36 09 Jan 19
Nick is a capable marketer and likeable person. He is quick to grasp key issues and is an asset in creating content on... behalf of our mortgage business. For any business looking to raise their professional profile, I would highly recommend Nick and Sixth Sense Marketing.read more
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